WEB SENIOR ACCOUNT MANAGER
dla
Aquent
/ Paris
Coordination and project management
Strategy
Performance follow-up, KPIs monitoring and reporting
Strategy
n Localization of central strategic recommendation through specific local recommendation taking into account local specificities
n Be involved and aware of the local on-line activities through day to day relationship
n Leverage all relevant and available market insights to help crafting the right strategy
n Approval of all local projects and activities & DOA management based on TOV
n Provide a point of view of latest competitors’ digital initiatives with information and analysis
Support for the day to day operation
n Content entry and updates utilizing the resources of the CMS manager
n Validation and operational support of country websites, including serving as the primary contact for any errors or problems detected by the RBU
n Regular check of the country website (once a month) to have a sanity check on copy, bugs, bug follow-up
n Follow-up of local bugs through a central bug tracker system
n Manage day to day relationship with RBUs
n Deliver planning & project management for local RBUs (bi-monthly review) based on global marketing plan
n Coordinates European project presentation.
n Manage best practices and creative sharing amongst RBUs
n Coordination of new embedded sites/ European projects localization (technical, functional, content, translation)
n Manage and fully responsible for the content creation in all languages, translation process with the translation company
n Management of low & high bandwidth when needed
n Ensure testing and local (QA, validation, etc) sign off
n Support local project activation and ensure guidelines are respected
n Provide inductions to new staff / agency roster members: Working methodology, Internet strategy and activity across NE and RBUs
n Coordination with local third parties
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